Our Team

Seasoned media professionals with deep industry experience

Carmen Larios

Carmen Larios

Founder & CEO

At LAR Media Consulting, Carmen Larios advises clients on content strategy, production, acquisitions, distribution, and business development across linear, digital, and streaming platforms. Her expertise was built as an editorial senior executive at the helm of global brands like National Geographic, Discovery, Lifetime, and A&E.

Federico Baumgartner

Federico Baumgartner

Business Strategy & Intelligence

Federico is a senior executive with over two decades of experience driving revenue growth, commercial strategy, and business transformation across the media, advertising, and data analytics industries.

Juana María Torres

Juana María Torres

Executive Producer

Juana María brings years of experience in content production and development across multiple genres, from reality shows to short format, fiction and non-fiction.

Anderson Ortiz

Anderson Ortiz

Marketing & Digital

Anderson crafts global marketing strategies that connect brands with audiences across Latin America. He specializes in digital marketing, automation, performance, and trade marketing.